VIEVE are an official brand partner of Beauty Banks, a charity founded by Sali Hughes and Jo Jones. 

Through our partnership and your support of the brand, you have already helped us to donate 7900 toiletry units to 120 charities across the UK, getting much need self-care and hygiene items into the hands of those in need.

"Having VIEVE as an official commercial partner is a dream come true for Beauty Banks.

VIEVE’s continued and thoroughly authentic enthusiasm for our work is evident in what truly is a meaningful, 360 degree collaboration, encompassing VIEVE staff volunteering, mutual eventing, unique online promotions and of course, the desperately needed donations of products and cash to our charity.

All of these things will help to do what we, Jamie Genevieve and her wonderful team care most about: supporting adults and children living in hygiene poverty in the UK, via a huge network of frontline charities and grassroots organisations. 

VIEVE has shown that it has great depth and a huge heart and we are thrilled for the brand to stand alongside Estée Lauder Companies, Babyliss, Elemis, Superdrug and Ordo on Beauty Banks’ proud roster of cherished partners. Welcome to the family, VIEVE!" - Sali Hughes and Jo Jones

"I’m over the moon to be partnering with Beauty Banks. Personal hygiene and being able to look after ourselves in that way is a basic human need that every single person should have. It is completely transformative to how we feel in ourselves, the very foundation of self-care." - Jamie Genevieve


As a proud member of 1% for the Planet, VIEVE are committed to giving 1% of our annual sales to environmental and charitable causes.

Part of our 2023 donation has gone to supporting Beauty Banks, a charity dedicated to ending hygiene poverty.


VIEVE hold a PETA cruelty-free certification and are listed on PETA's Cruelty-Free & Vegan page.